OrgoDiet, a dietary food manufacturer, recently started producing organic food products. Which of the following customer benefits does OrgoDiet contribute to with this newly added feature of producing organic food items?
A) More cash for various needs
B) A healthier planet
C) Shorter travel hours
D) Increased fashion sense
Question 2 - Many small firms seek to establish a particular niche in the market, realizing that they cannot afford to operate on a larger scale without exposing themselves to considerable risk of retaliation from larger companies. When a number of small businesses are operating in this manner, they are forcing the larger businesses to recognize and account for their influence on the market. In this way, small businesses are primarily
A) fostering competition.
B) providing technical innovation.
C) creating jobs.
D) satisfying the needs of other businesses.
E) avoiding competition.
Question 3 - Most mature corporations distribute ____ of their after-tax profits as dividends to stockholders.
A) none
B) 10 to 25 percent
C) 40 to 60 percent
D) 70 to 80 percent
E) all
Question 4 - The Terminator Home Security Company markets its infrared alarm system to urban residents who are more likely to experience a theft than their rural counterparts. This is an example of ____ segmentation.
A) demographic
B) brand-related
C) psychographic
D) geographic
E) behavioristic
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