Analysis of market share is a key to understanding a firm's:
A) social and cultural environment.
B) technological environment.
C) demographic strengths.
D) competitive environment.
Question 2 - A company generally needs more than ____ employees in order to be considered large.
A) 50
B) 100
C) 300
D) 500
E) 1,000
Question 3 - In a revolving credit agreement, the borrower typically pays ____ of the ____ portion of the agreement.
A) 1.0 to 3.0 percent; unused
B) 1.0 to 3.0 percent; used
C) only regular interest; used
D) 0.25 to 1.0 percent; used
E) 0.25 to 1.0 percent; unused
Question 4 - The utility created by making a product available when customers wish to purchase it is called ____ utility.
A) form
B) time
C) production
D) place
E) possession
Question 5 - _____ is the process of continually collecting information from the external marketing surroundings.
A) Globalized marketing
B) Target marketing
C) Environmental scanning
D) Market segmentation
Question 6 - Mary's cleaning business has several customers but is not dominant in its field. This is an example of a(n) ____ business.
A) entrepreneurship
B) unsuccessful
C) small
D) manufacturing
E) large corporate
Question 7 - The Fruitiest Candy Company finds that from time to time it needs short-term funds to cover its operating expenses. It wants to establish a prearranged loan with a bank but has not found a bank that will guarantee such a loan. Perplexed by this, the management team asks you how they should proceed. You recommend that they
A) file a suit against the banks.
B) find a bank out of state or out of the country that will guarantee that the money will be available when needed.
C) simply file a claim with the FDIC.
D) retaliate by withdrawing all cash from the local bank and canceling all certificates of deposit.
E) set up a line of credit with a bank that offers a revolving credit agreement.
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