Lynn Bernerd, Inc
Lynn Bernerd, Inc, manufactures and sells reclining furniture. The company currently operates in the United States but wishes to expand overseas. The company managers have been contemplating the best way to enter the foreign market. At first, the management felt it would be in the company's best interest to let a foreign company use its product and brand in exchange for a royalty. The managers recognized, however, that before the company decided on its foreign strategy it needed to think through all the steps required to enter an international market. As such, the managers believed they needed to consult with some type of agency to help their firm compete more effectively in the global marketplace.
After all the research was completed, the senior managers realized that they wanted to export their product. The managers decided that the transport carrier would notify them when the merchandise was shipped. This would avoid any confusion about lost shipments and ensure better communication with the receiving parties.
Refer to Lynn Bernerd, Inc Which agency should the managers at Lynn Bernerd, Inc seek assistance from?
A) GATT
B) Trade Information Center
C) World Trade Association
D) U.S. Export Assistance Centers
E) U.S. and Foreign Commercial Services
Question 2 - General Mills is planning a sales promotion to stimulate wholesalers and retailers to carry a new line of cake mixes and to market the mixes aggressively. What type of sales promotion should General Mills use?
A) Consumer sales
B) Pull
C) Push
D) Trade sales
E) Product sales
Question 3 - Development and implementation are research activities undertaken to put new or existing knowledge to use in producing goods and services.
Indicate whether the statement is true or false
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