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Michelle Kelly Michelle Kelly
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6 years ago
Harvey Industries manufactures and sells fine wood furniture. The company uses the sawdust generated by the production of its furniture products to make particle board. The particle board is then used in the construction of inexpensive furniture that the firm sells in retail stores, such as Walmart. Which term best describes how the firm uses sawdust?
A) horizontal brand extension
B) product bundling
C) economies of scale
D) by-product synergy
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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tekniateknia
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6 years ago
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Michelle K. Author
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5 years ago
Thanks for the marketing help
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