Regulations associated with the national do-not-call registry are enforced by the _____.
A) National Advertising Federation
B) Federal Trade Commission
C) Federal Bureau of Investigation
D) Telemarketing Association of America
E) American Marketing Association
Question 2 - Abbot Laboratory is embarking on a sophisticated technology that requires special skills. To address this problem, the company has decided to recruit employees with the appropriate skills rather than train the existing employees. This decision affects the work of the ____ manager.
A) financial
B) human resources
C) personnel
D) operations
E) marketing
Question 3 - The second part of a skills inventory assessment for a position is to measure soft skills. What is another term for soft skills?
Question 4 - When translated, caveat emptor means let the buyer beware.
Indicate whether the statement is true or false
Question 5 - L'eggs Pantyhose often sends potential customers free trails of its pantyhose in the mail. This is an example of _____.
A) catalog marketing
B) telemarketing
C) home shopping
D) direct-response marketing
E) mail retailing