Which of the following is not a major factor contributing to brand equity?
A) Brand loyalty
B) Perceived brand quality
C) Brand awareness
D) Brand relationship
E) Brand associations
Question 2 - The president of Digital Equipment Corporation discovered that his company was having a problem with counterproductive product groups who were working selfishly rather than cooperating with one another. To solve the problem, he combined the company's twelve U.S. product groups into three regional management centers. This solution is referred to as departmentalization by
A) location.
B) function.
C) product.
D) customer.
E) objective.
Question 3 - A clear, formally written, and well-publicized statement of an organization's ________ is the cornerstone of any planning system that will effectively guide the organization through uncertain times.
Fill in the blank(s) with correct word
Question 4 - Mary is interested in investing in the stock market, but having studied the Great Depression in school, she is afraid she could lose all of her money. She reads through the finance pages of the newspaper and sees that unemployment has dropped to the lowest level it has been in the past ten years, new businesses are opening, housing sales are up because interest rates are level, and the national debt is decreasing. If the economy is her only concern about buying stock, should she buy stock?
A) The level of unemployment, the rise in new business starts, the increase in housing sales, and the decrease in national debt indicate that the economy is growing so it would be a good time to buy stock.
B) In spite of all of the positive indicators, it is never a good time to buy stock.
C) The stock market works independent of unemployment, business starts, housing sales, and the level of the national debt so these things will not influence the rise or fall of the market.
D) Mary should not base her decision to buy stock on the factors indicated, she should base it solely on the consumer price index.
Question 5 - Martin always chooses Colgate toothpaste at his local drug store. However, when the store occasionally runs out of Colgate, he will purchase Crest or Mentadent. What level of brand loyalty does Martin have to Colgate?
A) Awareness
B) Insistence
C) Preference
D) Resistance
E) Partiality
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