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Juicy93 Juicy93
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6 years ago
What is brand equity? Describe the major factors that make up brand equity.


Question 2 - Most organizations use four types of resources: material, human, financial, and informational.
 
 Indicate whether the statement is true or false


Question 3 - Which of these is not one of the four management functions discussed in the text?
 A) participating
  B) organizing
  C) leading
  D) controlling
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lilydidililydidi
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6 years ago
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Juicy93 Author
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#2
6 years ago
I know you spent a lot of time finding this because I swear it wasn't in my textbook
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#3
6 years ago
You're partially right, it's found midway in the chapter, but not at all easy to find. Good luck with the rest
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