Packaging performs a major brand-equity role by creating or fortifying brand awareness. (True or false?)

Packaging performs a major brand-equity role by creating or fortifying brand awareness.
a. True
b. False
Indicate whether the statement is true or false

Question 2

People who are highly involved in a topic can be motivated by a relatively small amount of fear.
a. True
b. False
Indicate whether the statement is true or false

Question 3

Select a major employer in your area. Describe a cause-related marketing project for this firm.

Question 4

The lower the relevance of an issue, the lower the threat intensity that is needed to activate a response.
a. True
b. False
Indicate whether the statement is true or false

Question 5

Explain what ambush marketing is, and discuss the ethical implications of this practice.

Question 6

Depending on the targeted audience, the effectiveness of a fear appeal is often related to its level of intensity.
a. True
b. False
Indicate whether the statement is true or false

Question 7

Explain the practice of sponsorship marketing, and five factors accounting for its growth.

Question 8

Humor can detract from or enhance the message content of an advertisement.
a. True
b. False
Indicate whether the statement is true or false

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Packaging performs a major brand-equity role by creating or fortifying brand awareness. (True or false?)

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