The eastern seaboard
a. reflects its roots as the original thirteen colonies.
b. is known for its wide-open spaces.
c. exhibits a preference for steak.
d. is known as the gateway to the Pacific.
e. is also known as the rust belt.
Question 2The distinguishing features of a simple random sample are
a. each population element has a known chance of being selected.
b. each population element has an equal chance of being selected.
c. every combination of n population elements is a sample possibility.
d. Both a and b.
e. a, b, and c.
Question 3The Southwest derives its distinctive regional character primarily from the fact that
a. it is a part of the United States.
b. large quantities of chili peppers are grown there.
c. the cities are relatively small.
d. it was originally part of Mexico.
e. it is distant from the north central states.
Question 4A researcher wants to be able to assess the amount of sampling error associated with an estimate. Which of the
following sampling methods would you recommend she use?
a. Convenience
b. Quota
c. Nonprobability
d. Probability
e. Judgment
Question 5Tejano music, an accordion-based style of polka that originated in the Rio Grande valley in the late 1800s, is very popular with Hispanic consumers in the Southwest and in California. All of the following are external factors that could influence these tastes except
a. ethnicity.
b. culture.
c. gender.
d. region.
e. reference group.
Question 6A problem with nonprobability samples is
a. they are always more representative than probability samples.
b. one cannot assess the amount of sampling error likely to occur.
c. there is no problem with using nonprobability samples
d. Both a and b.
e. None of the above.
Question 7All of the following external factors could influence the tastes of a particular subculture except
a. ethnicity.
b. culture.
c. elaboration level.
d. region.
e. reference group.
Question 8Which of the following is NOT a probability sample?
a. Simple random sample
b. Stratified sample
c. Cluster sample
d. Judgment sample
e. All of the above are probability samples.
Question 9Learning to adapt to a new culture is termed
a. homophily.
b. ethnocentrism.
c. ethnicization.
d. acculturation.
e. cultural adoption.
Question 10Which of the following statements does NOT describe a probability sample?
a. Some members of the population have a zero chance of being included in the sample.
b. Each member of the population has a known chance of being included in the sample.
c. Each member may not have an equal chance of being included in the sample.
d. A member's probability of inclusion is determined by the specific, procedure that is used to select sampleelements.
e. The concept of sampling distribution is crucial.
Question 11Because of the close proximity in which people live and work, residents in one area can often
a. develop similar patterns of purchasing behavior.
b. have low levels of homophily.
c. have similar levels of price sensitivity.
d. develop the same commuting patterns.
e. develop schemas that reflect different parts of the country.
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