At age 28, Bill has a part-time job and lives with his parents. Bill could be considered as one of ...

At age 28, Bill has a part-time job and lives with his parents. Bill could be considered as one of the
 a. home stayers.
  b. boomerang kids.
  c. home Xers.
  d. refilled nesters.
  e. returned Xers.

Question 2

Steve classifies his accounts by competitive position and account opportunity. This method, known as the ________ method, creates four quadrants or segments into which Steve's accounts are placed.
 a. single-factor
 b. multi-method
 c. quadrant analysis
 d. portfolio
 e. balance sheet

Question 3

Which of the following is NOT a problem with using a phone book for a sampling frame?
 a. Unlisted phone numbers.
  b. Not all homes have phones.
  c. Double counting homes with multiple phone numbers.
  d. The phone book is always outdated.
  e. All of the above are problems when sampling from phone books.

Question 4

Xers find success and achievement by
 a. being at the very cutting edge of technology.
  b. investing in the stock market.
  c. trying to change the world.
  d. being rebellious.
  e. climbing the corporate ladder.

Question 5

Tiffany is using the single-factor analysis method of account classification. Which of the following best reflects this method?
 a. Tiffany classifies accounts by alphabetizing company names.
 b. Tiffany classifies accounts by sales volume.
 c. Tiffany classifies accounts by profitability and sales volume.
 d. Tiffany classifies accounts by geographic region.
 e. All of these choices reflect the single-factor method.

Question 6

A sampling frame
 a. is a list of population elements from which the sample will be drawn.
  b. is the list of population elements actually included in the sample.
  c. usually provides biased statistics.
  d. is a form of probability sampling.
  e. is a form of nonprobability sampling.

Question 7

How does Mountain Dew attempt to reach Xers?
 a. with creative TV ads that air during major sporting events such as the Super Bowl and World Series
  b. by continually updating its website with content of interest to Xers
  c. by sponsoring extreme sporting events and teams
  d. by using heavy metal music in its ads
  e. by posting videos on Facebook and MySpace

Question 8

Which of the following best represents the four interdependent levels of salesperson objectives?
 a. personal, territory, account, and sales call
 b. personal, territory, individual, and long-term
 c. short-term, long-term, personal, and professional
 d. professional, personal, individual, team
 e. None of these choices are correct