Which of the following is FALSE?

Which of the following is FALSE?
 a. One problem with all questionnaires is that a question and the way it is asked will affect the response.
  b. Initial pretests are best done by personal interview.
  c. Second pretests are not necessary if the initial pretest was done properly.
  d. Both a and b.
  e. Both a and c.

Question 2

Marketing communications on TV are a major source of information about products for teens.
 
 Indicate whether the statement is true or false

Question 3

In order to overcome buyer resistance, the first thing a salesperson should do is ________.
 a. ask probing questions
 b. listen to the prospect
 c. offer another benefit
 d. assess the objection
 e. respond to the objection with an apology

Question 4

The physical appearance of a questionnaire is important in securing respondents' cooperation, particularly for
 a. personal interviews.
  b. mail questionnaires.
  c. telephone interviews.
  d. All of the above.
  e. Both b and c.

Question 5

Socializing is one of the major reasons teens like to shop.
 
 Indicate whether the statement is true or false

Question 6

LAARC is a process for ________.
 a. negotiating buyer resistance
 b. uncovering needs
 c. presenting features and benefits
 d. presenting solutions
 e. gaining commitment