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mmr53 mmr53
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Posts: 495
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7 years ago
The organized sales presentation is more flexible than the canned sales presentation.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is FALSE?
 a. Multiple-choice questions tend to bias results by the order in which the response alternatives are given.
  b. An important advantage of open-ended questions is that respondents may answer them in their own wordsand are not limited to a set of alternative answers.
 c. Because respondents are able to better clarify their answers with open-ended questions than with other typesof questions, the results can be more easily coded by the researcher.
 d. Both b and c.
  e. a, b, and c.

Question 3

A local hiking group is mostly composed of local college students who are middle class and also have similar political views. This is an example of a group high in
 a. formality.
  b. homophily.
  c. degree of contact.
  d. distance.
  e. dimensionality.

Question 4

Canned sales presentations are more likely to be used when the product line is broad and customers' needs are heterogeneous.
 
 Indicate whether the statement is true or false

Question 5

Which of the following is FALSE?
 a. The order in which response alternatives appear can change the results on a survey question.
  b. Item nonresponse invalidates the results of a research project.
  c. When designing questionnaires it is good to keep in mind that many people have difficulty with relativelysimple tasks.
 d. A leading question is one formed so as to give the respondent a clue as to how he or she should answer.
  e. Just about any kind of information can be gathered using open-ended questions.

Question 6

Groups that are high in formality are those which
 a. are highly structured.
  b. are very serious.
  c. have a long history.
  d. keep their members at a distance.
  e. do the same program each time they meet.

Question 7

Salespeople who begin sales calls by mentioning the name of a mutual friend that suggested they contact the prospect, are using the ________ approach.
 a. introductory
 b. compliment
 c. referral
 d. question
 e. benefit
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Replies
wrote...
7 years ago
Answer to #1

TRUE

Answer to #2

c

Answer to #3

B

Answer to #4

FALSE

Answer to #5

b

Answer to #6

A

Answer to #7

c
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