The last or final phase of the purchase decision process is the purchase decision (i.e., when the sale is made).
Indicate whether the statement is true or false
Question 2A question that asks How much you would be willing to pay in annual premium for a 100,000 home insurance
policy in the following way would be scaled as a(n)
Check appropriate category
____ < 25 per month
____ 26 to 40 month
____ 41 to 55 month
____ > 55 per month
a. nominal scale.
b. ordinal scale.
c. interval scale.
d. ratio scale.
e. Likert scale.
Question 3Angry Birds is an example of using buzz via online activities, social media activities, word of mouth and public relations to build excitement.
Indicate whether the statement is true or false
Question 4It is possible for a salesperson to modify a buyer's evaluation criteria.
Indicate whether the statement is true or false
Question 5What type of scale is the following?
What is your gender? 1 Male 2 Female
a. Nominal scale
b. Ordinal scale
c. Interval scale
d. Ratio scale
e. Likert scale
Question 6Two types of disposition of shared possessions have been identified: disposition ____ and ____.
a. of products / services
b. to break free / hold on
c. to complain / repurchase
d. for brand loyalty / repeat purchase
e. for symbolism / hedonism
Question 7Situational needs and functional needs are essentially the same.
Indicate whether the statement is true or false
Question 8What type of scale is the following?
What was your annual gross income (before taxes) last year? ____.
a. Nominal scale
b. Ordinal scale
c. Interval scale
d. Ratio scale
e. Constant-sum scale
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