A researcher wishes to rank the order of preference consumers have for a particular set of products. ...

A researcher wishes to rank the order of preference consumers have for a particular set of products. The lowest
  measurement scale the researcher could use to measure this is
 a. ratio.
  b. ordinal.
  c. interval.
  d. nominal.
  e. conscious.

Question 2

Within the disconfirmation paradigm, ____ are desired product and service outcomes and include pre-consumption beliefs about overall performance or the levels or attributes possessed by a product (service).
 a. purchases
  b. cognitions
  c. expectations
  d. performances
  e. confirmations

Question 3

Given the increased need for everything to be in writing, trust isn't as important today as it was in the past.
 
 Indicate whether the statement is true or false

Question 4

Which of the following statements is FALSE with regard to ratio scales?
 a. A ratio scale exhibits the property of identity.
  b. With a ratio scale, the comparison of the absolute magnitude of the numbers is legitimate.
  c. A ratio scale possesses a natural zero point.
  d. The geometric mean is a meaningful measure of average with a ratio scale.
  e. A ratio scale allows the comparison of absolute magnitudes but not the differences in magnitudes.

Question 5

Dissatisfaction would likely lead to all of the following except
 a. habitual purchase.
  b. lost sales.
  c. negative word of mouth.
  d. complaints.
  e. lower profits.

Question 6

Trust is as important to short-term transaction-based selling as it is to long-term relationship oriented selling.
 
 Indicate whether the statement is true or false

Question 7

You have been assigned the task of evaluating consumer acceptance of and favorability toward a new product that a
  company has just test marketed in your area. In order to determine the degree to which consumers hold favorable
  attitudes toward the product, what is the lowest level of scale that you can use?
 a. Nominal
  b. Ordinal
  c. Interval
  d. Ratio
  e. Need more information

Question 8

Satisfaction is critical because it leads to
 a. advertising.
  b. advertising and high-elaboration processing.
  c. brand-based evaluation of the alternatives.
  d. repeat purchase, brand loyalty, and positive word of mouth.
  e. attribute-based evaluation of the alternatives.