Ethics refers to right and wrong conduct of individuals and institutions of which they are a part.
Indicate whether the statement is true or false
Question 2The attitude ratings scale with which we might use a snake diagram is
a. itemized-ratings scale.
b. semantic-differential scale.
c. graphic-ratings scale.
d. summated-ratings (Likert) scale.
e. comparative-ratings scale.
Question 3A negative disconfirmation is when
a. expectations are lower than expected.
b. performance is worse than expected.
c. retrieval is low.
d. there is a negative confirmation bias.
e. there is a positive confirmation bias.
Question 4Salespeople need to know a lot about their products, but they don't need to know very much about their competitors.
Indicate whether the statement is true or false
Question 5The most widely used attitude-scaling technique in marketing research is
a. itemized-ratings scale.
b. semantic-differential scale.
c. graphic-ratings scale.
d. summated-ratings (Likert) scale.
e. comparative-ratings scale.
Question 6Nathan was pleasantly surprised with his computer game. It had better graphics than he expected and good replayability. This is an example of
a. positive disconfirmation.
b. negative disconfirmation.
c. subjective expected outcome.
d. reinforcement.
e. objective expected outcome.
Question 7Rapport building skills are important to a salesperson's ability to be perceived as compatible.
Indicate whether the statement is true or false
Quick Reply
