An automotive garage provides taxi rides to people who are having their cars repaired. To determine the quality of
their service, the garage uses taxis operated by employees of the garage who are trained to record the number of
specific gripes a rider makes about the garage. This is an example of
a. A focus group.
b. Depth interviewing.
c. Direct observation.
d. Undisguised observation.
e. Disguised observation.
Question 2In buying a car, a consumer might decide that the lowest acceptable gas mileage is at least 15 miles per gallon. He could reject an alternative that was below this specification. This is an example of a ____ model.
a. conjunctive
b. cutoff
c. disjunctive
d. minimal value
e. base line
Question 3Manufacturers' representatives do not take title to the products that they handle.
Indicate whether the statement is true or false
Question 4In indirect observation, the researcher is observing:
a. Behavior.
b. Intentions.
c. Results of behavior.
d. Consumers, without their knowing it.
e. Attitudes.
Question 5With a conjunctive model, consumers set up
a. minimum cutoffs for each attribute that represent the absolute lowest value they are willing to accept.
b. ordinal values that automatically compare attributes with others in memory to determine the highest value.
c. absolute values.
d. maximum cutoffs for each attribute that represent the absolute highest value they are willing to accept.
e. ordinal values that automatically compare attributes with others in memory to determine the lowest value.
Question 6Products that have a high unit value, are used extensively, or the purchase represents a sizable dollar outlay and significant financial decision for the customer is the channel function known as:
a. assortment.
b. availability.
c. lot size.
d. logistics.
e. product information.
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