Confirmation bias refers to the fact that we tend to prefer those brands with which we are familiar. ...

Confirmation bias refers to the fact that we tend to prefer those brands with which we are familiar.
 
 Indicate whether the statement is true or false

Question 2

To successfully implement a market segmentation approach, chosen segments must meet the requirements of:
 a. measurability, accessibility, substantiality, and responsiveness.
 b. measurability, promotability, substantiality, and accessibility.
 c. marketability, accessibility, accountability, and economical.
 d. marketability, promotability, accessibility, and accountability.
 e. measurability, profitability, substantiality, and compatibility.

Question 3

Causal research designs use ____ to establish possible causal relationships.
 a. focus groups
  b. interviews
  c. experiments
  d. surveys
  e. simulations

Question 4

When Fred sees an ad for a Toyota Camry, he immediately realizes he likes the car. This is an example of online processing.
 
 Indicate whether the statement is true or false

Question 5

Psychological contracts are written and verbalized.
 
 Indicate whether the statement is true or false

Question 6

Indicate the CORRECT statement among the following.
 a. The concept of causality is simplistic in nature.
  b. If X causes Y, Y is certain to happen given that X occurs.
  c. Given that X causes Y, it is possible that X may not be the sole cause of Y.
  d. If X occurs before Y, then X is the sole cause of Y.
  e. Causal designs are effective for generating initial hypotheses about relationships between variables.

Question 7

If an attribute is salient, it also must be diagnostic.
 
 Indicate whether the statement is true or false

Question 8

Operational linkages reflect how much the systems, procedures, and routines of the buying and selling firms have been connected to facilitate operations.
 
 Indicate whether the statement is true or false

Question 9

Which of the following is FALSE?
 a. Experiments provide strong evidence of causal relationships because of the control they give investigators.
  b. The variables being manipulated by a researcher in an experiment are referred to as independent variables.
  c. A field experiment takes place when an investigator creates a situation with the desired conditions and thenmanipulates some variables while controlling others.
 d. Both b and c are true.
  e. a, b, and c are true.