Sexual messages a. will usually create positive affect. b. will often increase central route ...

Sexual messages
 a. will usually create positive affect.
  b. will often increase central route processing.
  c. can create negative attitudes toward an ad.
  d. will increase incidental learning.
  e. will often increase the believability of an ad.

Question 2

Which kind of business marketer can tailor strategies that more closely respond both to customers who desire a collaborative emphasis as well as to those who seek a transaction emphasis?
 a. An unbundling strategy can be pursued to reach those customers who desire a greater transaction emphasis.
 b. An unbundling strategy can be pursued to reach those customers who desire a greater collaborative emphasis.
 c. Flaring-out with augmentation is a strategy for the transaction-oriented customer.
 d. Augmented features might include technical assistance and delivery offered on an incremental price basis.
 e. (a) and (d) only.

Question 3

Which statement best describes the potential uses of descriptive research?
 a. Descriptive research can be used to estimate proportions, describe characteristics, and make specificpredictions.
 b. Descriptive research can be used to estimate proportions, generate beginning hypotheses, and describecharacteristics.
 c. Descriptive research can be used to establish cause and effect, make specific predictions, and describecharacteristics.
 d. Descriptive research can be used to describe characteristics, estimate proportions, and manipulateindependent variables.
 e. Descriptive research can be used to generate beginning hypotheses, manipulate independent variables, andmake specific predictions.

Question 4

The percentage of ads that have sexual content has
 a. steadily increased.
  b. not changed.
  c. steadily decreased.
  d. almost doubled over the past five years.
  e. decreased rapidly.

Question 5

CRM software is used to:
 a. design products.
 b. manage the supply-chain.
 c. support customer interactions.
 d. all of the above.
 e. (b) and (c) only.

Question 6

Which type of research is concerned with determining cause-and-effect relationships?
 a. Descriptive
  b. Causal
  c. Exploratory
  d. All of the above
  e. Both A and C

Question 7

Humor appears to be more effective when consumers
 a. have a positive attitude toward a brand.
  b. are low in need for cognition.
  c. are in a negative mood.
  d. already have a distinct schema and associations for a brand.
  e. have a negative attitude toward a brand.

Question 8

CRM is a cross-functional process for achieving:
 a. personalized treatment for all customers.
 b. customer transactional relationships.
 c. a continuing dialogue with customers.
 d. supply market dynamism.
 e. none of the above.

Question 9

Which type of research is typically carried out by means of a survey?
 a. Descriptive
  b. Causal
  c. Exploratory
  d. Experimental
  e. Cause-and-effect