Only raw materials are considered entering goods which become part of the finished product. ...

Only raw materials are considered entering goods which become part of the finished product.
 
 Indicate whether the statement is true or false

Question 2

Demographically balanced diary panels enable the service provider to
 a. Save on the cost of assembling the panel.
  b. Use the same panel members for all U.S. markets.
  c. Assume that all panel members have the same lifestyle.
  d. Generalize panel purchasing data to the population as a whole.
  e. Disregard the effects of different ethnic backgrounds on purchase data.

Question 3

Information processing from a peripheral route is ____ the central route of persuasion.
 a. less frequent than
  b. equally as common as
  c. more frequent in high need for cognition individuals than
  d. more frequent than
  e. more frequent for expensive durable goods than

Question 4

Relationship marketing centers on all marketing activities directed toward establishing, developing, and maintaining successful exchanges with customers.
 
 Indicate whether the statement is true or false

Question 5

Which of the following is TRUE?
 a. There are more standardized marketing information services available to the consumer goods manufacturerthan to the industrial goods manufacturer.
 b. The Dun & Bradstreet global commercial database is popular among industrial goods and service suppliers.
  c. Census Bureau material has proven to be very useful in targeting groups of customers.
  d. Geodemographers are companies that typically combine census data with other sources of data to producecustomized reports for clients.
 e. All of the above statements are all true.

Question 6

Consumers may infer that a brand of soda is fun because it is shown in pictures with individuals who are roller-skating on the boardwalk at the beach. This attitude is an example of a(n) ____ that is associated with peripheral processing.
 a. peripheral schema
  b. peripheral value system
  c. simple inference
  d. long-term cognition
  e. affective cue

Question 7

The demand for industrial products is derived from the ultimate demand for consumer products.
 
 Indicate whether the statement is true or false

Question 8

Which of the following are NOT activities typically associated with geodemographers?
 a. Conducting primary research.
  b. Tabulating census and other data for geographic areas.
  c. Updating census data through statistical extrapolation.
  d. Performing detailed analysis of census data.
  e. All of the above are typically associated with geodemographers.

Question 9

Low-elaboration consumers may acquire simple beliefs by forming ____ based on easily processed peripheral cues in the ad and the relationship of these cues to concepts or categories that they have stored in prior knowledge.
 a. peripheral schema
  b. peripheral value systems
  c. simple inferences
  d. long-term cognitions
  e. affective cues

Question 10

Points of difference are the value elements with essentially the same performance characteristics as the next best alternative.
 
 Indicate whether the statement is true or false