Some of the products purchased by customers in the business market are the same as those purchased ...

Some of the products purchased by customers in the business market are the same as those purchased by ultimate consumers.
 
 Indicate whether the statement is true or false

Question 2

Social network analysis studies social connections where the leader in a network is a _________ and the multiple
  followers are nodes on the _________ .
 Fill in the blank(s) with correct word

Question 3

When processing effort is low, consumers ____ brand messages.
 a. generally generate support arguments for
  b. generally generate counter arguments against
  c. are persistent in thinking up source derogations about
  d. are unlikely to generate arguments for or against
  e. are resistant to

Question 4

Points of parity are:
 a. the particular set of benefits that a supplier offers to advance the performance of the customer organization.
 b. all the skills required to identify, initiate, develop, and maintain profitable customer relationships.
 c. the value elements that render the supplier's offering either superior or inferior to the next best alternative.
 d. the value elements with essentially the same performance characteristics as the next best alternative.
 e. none of the above.

Question 5

Voice of the Customer (VOC) data are largely ______________ social media posts.
 Fill in the blank(s) with correct word

Question 6

The marketing manager for Post-it notes realized that the company's consumer base held low-effort attitudes about the product. Thus, for any marketing campaign, consumers would most likely be
 a. passive recipients of the message.
  b. active recipients of the message.
  c. unable to encode information from the message.
  d. processing with higher attention levels.
  e. less likely to have schemas of the information in the message.

Question 7

________ comprises the particular skills, abilities, and processes an organization has developed to create and manage close customer relationships.
 a. Distinctive capability
 b. Customer-linking capability
 c. Market-sensing capability
 d. Customer-managing capability
 e. Market-managing capability

Question 8

The _______ dimension of Big Data is considered the most challenging of all.
 Fill in the blank(s) with correct word

Question 9

Sexual messages can create negative feelings, such as disgust or uneasiness, in some consumers.
 
 Indicate whether the statement is true or false