Primary data make up most of the data included in the systems approach to marketing research.
a. True
b. False
Indicate whether the statement is true or false
Question 2Thoughts such as that is impossible or that is not what US Weekly said describe
a. disagreeable affect.
b. counterarguments.
c. peripheral arguments.
d. central arguments.
e. source derogations.
Question 3________ is concerned with specific markets or market segments and the development of marketing programs that will fulfill the needs of customers in those markets.
a. Strategic planning
b. Tactical planning
c. The marketing plan
d. Marketing
e. Competitive intelligence
Question 4There are two basic ways marketing research can gather marketing intelligence.
a. True
b. False
Indicate whether the statement is true or false
Question 5Researchers have developed categories to describe the types of cognitive responses consumers have to communications. These are
a. cognitive and affective responses.
b. cognition, affect, and behavior.
c. counterarguments, support arguments, and source derogation.
d. conation, affect, and cognition.
e. central arguments, peripheral arguments, and nonarguments.
Question 6Products that are high in form utility:
a. are available when customers want them.
b. have attributes or features that set them apart from the competition.
c. are available where customers want them, which is typically wherever the customer happens to be or where the product needs to be.
d. are best able to transfer ownership or title from marketer to customer.
e. are tangible rather than intangible.
Question 7Effective MIS or DSS systems are often difficult to implement for which of the following reasons?
a. People tend to resist change.
b. Decision makers don't want to tell others what factors they use.
c. Decision makers don't want to share how they combine factors to make decisions.
d. All of the above.
e. None of the above.
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