Profit reports are an indirect method of measuring customer satisfaction. (True or false?)

Profit reports are an indirect method of measuring customer satisfaction.
 
 Indicate whether the statement is true or false

Question 2

Almost all marketing research projects should start with a(n) ____________.
 Fill in the blank(s) with correct word

Question 3

Although objects may have very different features, they can be assigned to the same category by individuals if
 a. they serve the same consumer goals.
  b. they are part of different but interesting schemas.
  c. they are in the same taxonomic category.
  d. some are in basic and some are in superordinate categories.
  e. all are in superordinate categories.

Question 4

Positive disconfirmation of consumer expectations occurs when expectations are less than perceptions.
 
 Indicate whether the statement is true or false

Question 5

A(n) ___________ is a statement that specifies how two or more measurable variables are related.
 Fill in the blank(s) with correct word

Question 6

In a grocery store, there is a dairy section. Within this section, there are sections for yogurt, cheese, milk, and so on. This is best thought of as an example of the use of ____ within the retail environment.
 a. feature displays
  b. schemas
  c. correlated attributes
  d. prototypes
  e. hierarchical structure

Question 7

Surplus labor is one of the factors that fueled the growth of the 1970's consumerism movement.
 
 Indicate whether the statement is true or false

Question 8

The goal of ____________________ is to discover ideas and insights.
 Fill in the blank(s) with correct word

Question 9

For promotion, creating subordinate categories helps marketers determine
 a. the attention level of viewers.
  b. the motivation of viewers to watch the advertisements.
  c. the length of advertisements.
  d. what attributes should be emphasized to ensure correct categorization.
  e. the speed of recall of brand names.