Joshua saw a PC ad with information that was slightly negative about the brand of PC he just bought. ...

Joshua saw a PC ad with information that was slightly negative about the brand of PC he just bought. He then looked up articles on the internet to resolve the uncomfortable feeling. This is an example of ____ affecting motivation.
 a. increased aptitude
  b. decreasing the affective component of attitudes
  c. increased perceived risk
  d. inconsistency with attitudes
  e. increasing risk aversion

Question 2

Marketing research is the use of information to identify and define marketing problems.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

Camille's Calendar Company, after learning that the main sellers of the company's calendar products were limited to
  small gift shops, posed this question: Are there promising new markets for our products? This question focuses on
  which aspect of marketing research?
 a. Planning
  b. Problem-solving
  c. Control
  d. Product placement
  e. Distributorship selection

Question 4

The basic purpose of marketing research is to help develop new products.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

____ refers to the potential harm that a product or service might pose to one's safety.
 a. Social risk
  b. Uncertainty risk
  c. Time risk
  d. Physical risk
  e. Performance risk

Question 6

A store manager for Kroger noticed that several of his regular customers have stopped coming to his store. He also
  noticed that most of these customers had started shopping at the Walmart Supercenter that had opened about a mile
  from Kroger a few months ago. The fundamental source of this marketing problem might best be described as
 a. a planned change in the marketing environment.
  b. serendipity.
  c. an unplanned change in the marketing environment.
  d. a planned change that occurred at the Kroger store.
  e. None of the above.

Question 7

Which of the following marketing decisions can be safely made without the benefit of marketing research?
 a. Changing the price of a best-selling product.
  b. Entering a new market.
  c. Determining which features should be included in a new product.
  d. Determining how much product to manufacture based on forecasted demand.
  e. All of the decisions above are ideally made with supporting market research.