E-commerce, high-end vending machines, and mobile commerce are all examples of
a. symbolic consumption.
b. new technology that changes the types of products that consumers will order.
c. changes in information technology affecting where we can acquire goods.
d. new technology that primarily affects the disposal of products.
e. examples of personal selling.
Question 2The advent of 24-hour grocery stores, health clubs, and catalog ordering systems are all examples of the provision of
a. flexibility in the timing of acquisitions.
b. interactive marketing.
c. chain-store marketing.
d. easily accessed disposal.
e. expanded product usage and functions.
Question 3The orange juice isn't just for breakfast anymore campaign is an example of
a. encouraging the collection of products.
b. changing why people use orange juice.
c. changing how people use orange juice.
d. changing whether people use orange juice.
e. affecting when people use orange juice.
Question 4Curtis collects Pepsi and Coke bottles. He also uses old cola to clean the rust off his car. These are two examples of how to
a. dispose of a product.
b. keep an item after it has lost its original usage.
c. collect items in creative ways.
d. get rid of items temporarily.
e. get rid of items permanently.
Question 5Some consumers are interested in collecting rather than ____ items, even if the items no longer serve a functional purpose.
a. renting
b. disposing
c. bartering
d. borrowing
e. trading
Question 6Tomas realized that his tennis racket was no longer serving him the way it used to. In order to dispose of this offering, he has a choice to
a. acquire the item permanently, keep it safe, or get rid of it permanently.
b. dispose of the item, acquire it, or get rid of it temporarily.
c. find a new use for the item, get rid of it temporarily, or get rid of it permanently.
d. acquire the item temporarily, dispose of it, or keep it.
e. acquire the item, keep it, or get rid of it temporarily.
Question 7A big product-usage problem for marketers is that consumers become dissatisfied because
a. the product is used incorrectly.
b. too little of the product is used.
c. too much of the product is used.
d. the product is used at the wrong time.
e. the product is not used for a sufficiently long period of time.