The fact that services are sold and then produced and consumed simultaneously is attributed to:
A) intangibility.
B) inseparability.
C) homogeneity.
D) perishability.
E) heterogeneity.
Question 2An approach to selling based on the notion that the customer is buying to satisfy a particular need or set of needs is referred to as _________.
Fill in the blank(s) with correct word
Question 3Marketing challenges posed by inseparability include all of the following except:
A) the physical connection of the service to the service provider.
B) the involvement of the customer in the production process.
C) the difficulty to achieve service standardization and quality control.
D) the involvement of other customers in the production process.
E) the challenge for the mass production of the service.
Question 4The role fulfilled by salespeople that brings in revenue or income to the firm or company is called _________.
Fill in the blank(s) with correct word
Question 5The unique service characteristic that reflects the interconnection between the service firm and its customer is called:
A) intangibility.
B) inseparability.
C) homogeneity.
D) perishability.
E) heterogeneity.
Question 6_________ refers to the process whereby new products, services, and ideas are distributed to the members of society.
Fill in the blank(s) with correct word
Question 7Possible solutions that minimize the problems caused by intangibility include all of the following except:
A) the use of tangible clues.
B) the effective management of consumers.
C) the creation of a strong organizational image.
D) the use of personal sources of information.
E) the use of activity-based costing.
Question 8Tim is a member of the sales department at FreshOveggie, a gourmet grocery store. One of his major tasks includes sending e-mails to customers, who have taken membership at the store, about the latest discounts and new products on sale every week. Thus, Tim can be considered a(n) _____.
A) detailer
B) pioneer
C) order-getter
D) order-taker
E) hunter
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