Identify and explain the three different types of formal controls used by managers. In your discussion, explain how each type of control affects marketing implementation.
Question 2Providing customers with high-quality information is an activity that will help salespeople enhance their relationships with those customers.
Indicate whether the statement is true or false
Question 3____ reflects an emotional attachment as well as a business attachment to the service firm.
A) Customer retention
B) Frequency marketing
C) Aftermarketing
D) Relationship marketing
E) Customer loyalty
Question 4Discuss the role of internal marketing in marketing implementation. In what ways can the internal marketing approach help managers improve the implementation process?
Question 5Routine follow-up with customers is important to building successful long-term relationships.
Indicate whether the statement is true or false
Question 6Distinguish the following types of complaints: instrumental, noninstrumental, ostensive, and reflective. Provide an example of each.
Question 7Identify and discuss the four approaches to marketing implementation and explain the various advantages and disadvantages of each approach.
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