Developing a bidding strategy is the important first step in planning for competitive bidding. ...

Developing a bidding strategy is the important first step in planning for competitive bidding.
 
 Indicate whether the statement is true or false

Question 2

The switching costs associated with the time it takes simply thinking about making a change in service providers are called _____ costs.
 A) emotional
  B) cognitive
  C) learning
  D) performance
  E) customer habit

Question 3

Competitive advantages are critical because they set the tone of the entire marketing program.
 
 Indicate whether the statement is true or false

Question 4

A salesperson must know what his or her commodity can and cannot do. For this, the salesperson must have sound _________.
 Fill in the blank(s) with correct word

Question 5

The importance of the business marketer's product as an input into the total cost of the end product influences demand elasticity. If the business marketer's product has an insignificant effect on cost, demand is likely to be inelastic.
 
 Indicate whether the statement is true or false

Question 6

The costs associated with changing from one provider to another are referred to as _____ costs.
 A) performance
  B) economic
  C) selection
  D) switching
  E) financial

Question 7

A marketer at General Mills in charge of international expansion wants to determine Kellogg's market share in Mexico. What type of marketing activity should she apply?
 A) Tactical planning
  B) Internal analysis
  C) Competitive intelligence
  D) Environmental scanning
  E) Situation analysis

Question 8

_________ includes knowledge of a contender's strengths and weaknesses in the market.
 Fill in the blank(s) with correct word

Question 9

Buyers tend to be price sensitive when they can switch from one supplier to another without incurring additional costs.
 
 Indicate whether the statement is true or false