Discuss the challenges and opportunities associated with planning and developing marketing strategy in today's economy. Why is marketing strategy both exciting and challenging?
Question 2The advantage of a salesperson using e-mail to communicate with a buyer is that:
A) e-mails are more personal than telephone calls or office visits.
B) mass communications can be sent out to all customers and prospects.
C) buyers are obligated to respond, otherwise their e-mail accounts are blocked.
D) there is no scope for misunderstandings between a buyer and seller.
E) e-mails are the only way for a buyer and seller to have immediate contact with each other.
Question 3Business marketers should base their pricing decisions primarily on cost and competitive considerations.
Indicate whether the statement is true or false
Question 4Co-producer risk is directly related to the concept of:
A) intangibility.
B) heterogeneity.
C) inseparability.
D) perishability.
E) nonstandardization.
Question 5With respect to the strategic planning process, why has social responsibility and marketing ethics become important today? Is it really necessary to consider these issues in strategic planning? How can a firm plan to be socially responsible?
Question 6Companies use GPS tracking systems to track their sales force because:
A) salespeople, in general, cannot be trusted with handling company profits.
B) it is mandatory for a company to know where its employees are at all times.
C) customers value companies that use GPS.
D) it improves sales force effectiveness and minimizes costs.
E) it is impossible to reach out to customers without such technology.
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