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revmitchell revmitchell
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7 years ago
In terms of marketing opportunities, branding campaigns are an appropriate strategy when the objective of a sponsorship is to
A) build brand associations and brand preference
B) create brand awareness or build a desired image for the sponsoring brand
C) persuade the sponsor's target market to purchase the brand
D) engage the target audience of the sports property with the sponsoring brand
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
Authors:
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Sports Marketing (Fetchko, Roy, Clow)
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SatiozSatioz
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7 years ago
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revmitchell Author
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7 years ago
Helped a lot
bioc
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Yesterday
Smart ... Thanks!
halyna
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2 hours ago
This site is awesome
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