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jess9adamss jess9adamss
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6 years ago
One theory behind the success of branding as a marketing strategy is that customers are willing to pay more for a branded item. This concept, then, should have the most direct influence on which of the following financial objectives?
 
  a. increase the number of customers using the cafeteria
  b. increase the average check
  c. improve customer satisfaction
  d. generate residual traffic
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14arnfen14arnfen
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