Video marketing strategy has a clear set of elements that are necessary for success. Indicate ...

Video marketing strategy has a clear set of elements that are necessary for success.
 
 Indicate whether the statement is true or false

Question 2

What type of research design should be used to obtain conclusive answers to questions such as why sales increase or decrease if we increase or decrease advertising, why one ad garners greater attention and recall than another, and why 0.50 coupons make people buy the national brand versus the store brand?
 a. Exploratory
  b. Causal
  c. Descriptive
  d. Case Analysis
  e. All of these are correct.

Question 3

Coordination is complicated by which of these factors?
 a. Competition for internal dollars often yields rivalries that work against it
  b. There can be a lack of alignment around who is responsible for achieving the integration
  c. Diversity of functional specialists can mean miscommunication or non communication that undermines coordination
  d. All of these factors complicate synergistic coordination of IMC

Question 4

Many advertisements that portray typical-person users often include multiple people rather than a single individual. The reason for this practice is ____.
 a. because typical-person users are less expensive
  b. to provide multiple points of view
  c. to generate higher levels of message involvement
  d. to guard against the possibility that one endorser will be ineffective
  e. to increase the consumers' perception of trustworthiness of the endorsers

Question 5

It is important that all marketing videos be of the highest production quality.
 
 Indicate whether the statement is true or false

Question 6

The standard test market plays a vital role when
 a. a firm wishes to test its ability to actually sell to the trade and get distribution for the product.
  b. the capital investment is large.
  c. the firm is entering a new territory.
  d. Both a and b are correct.
  e. a, b, and c are correct.

Question 7

The goal of achieving a synergistic effect through IMC is to
 a. achieve as large of a reach and frequency from advertising as possible.
  b. make sure that any marketing effort uses all media available.
  c. make various media build on each other's efforts, to ensure coherent and timely communication
  d. keep to a minimum the number of different media that need to be coordinated.