Innovative approaches to tighten the distribution process, bolstering links with suppliers and customers, and integrating production and marketing is described by the term ____________________managemen
t.
Fill in the blank(s) with correct word
Question 2Bill's parents finally convinced him to get a haircut. Bill's decision process was prompted by a:
A) physical cue.
B) psychological cue.
C) pressure cue.
D) social cue.
E) commercial cue.
Question 3In the traditional transactional marketing approach, the ultimate goal of marketing is to:
A) serve customers' needs and wants.
B) develop long-term customer relationships.
C) create value in the buyer-seller relationship.
D) acquire new customers and complete a large number of exchanges.
E) All of the above are goals of transactional marketing
Question 4A measure of the physical conditions of the product when received by the buyer is known as____________________, this common element of logistics service.
Fill in the blank(s) with correct word
Question 5Which of the following statements about pricing decisions in the marketing program is TRUE?
A) Price is one of two elements of the marketing mix that leads to revenue.
B) Price has a direct connection with customer demand.
C) Pricing is the least manipulated element of the marketing mix.
D) Pricing is the most difficult element of the marketing mix to change.
E) Customers will always equate higher prices with higher quality products.
Question 6____________________ increases the speed of, and reduces the cost of, picking orders in the warehouse and moving products between storage and the transportation carriers.
Fill in the blank(s) with correct word
Question 7Many firms attempt to distinguish or differentiate their product offerings through the use of __________ strategies. This involves establishing a mental image of the product offering relative to competing offerings in the minds of target buyers.
A) product positioning
B) branding
C) perceptual marketing
D) image marketing
E) comparative
Question 8The ____________________, or trade-off, approach to logistical management guarantees to minimize total logistical costs in the firm and within the channel.
Fill in the blank(s) with correct word
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