Concerning the management of product innovation, which of the following statements is incorrect? The successful management of product innovation:
A) is vital to the long-term health of an industrial company.
B) requires the firm to take risks.
C) is properly characterized as a rational, deliberate, and analytical process.
D) should lead to a stream of attractive products.
E) None of the answer choices.
Question 2In today's fast paced product development, it is important for managers to prevent time pacing.
Indicate whether the statement is true or false
Question 3A disruptive strategy can benefit a firm.
Indicate whether the statement is true or false
Question 4There is a danger of undershooting but never of overshooting the needs of mainstream customers.
Indicate whether the statement is true or false
Question 5In order for a firm to unite all of its people to achieve corporate objectives, it is important to eliminate autonomous behavior.
Indicate whether the statement is true or false
Question 6Lead user projects are conducted by cross-functional teams that include four to six managers from marketing and technical departments.
Indicate whether the statement is true or false
Question 7Research has shown that the three factors that drive a firm's new product performance are the quality of the firm's new-product-development process, the resource commitments made to new product development, and the new product strategy.
Indicate whether the statement is true or false
Question 8Research has shown that creators of successful product portfolios do not invest in one version of the future but use several low-cost probes to create options.
Indicate whether the statement is true or false
Question 9A disruptive innovation targets demanding, high-end customers with better performance than was previously available.
Indicate whether the statement is true or false
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