Extranets are generally accessible to the public. (True or false?)

Extranets are generally accessible to the public.
 
 Indicate whether the statement is true or false

Question 2

The classification of customers on a continuum range from nonuser to heavy user is an example of:
 A) macro level segmentation.
  B) micro level segmentation.
  C) product application segmentation.
  D) value in use segmentation
  E) none of the answer choices.

Question 3

Intranets and Extranets can each be considered an example of a specialized Internet.
 
 Indicate whether the statement is true or false

Question 4

Which of the following is a benefit of effective segmentation?
 A) The mere attempt to segment business market forces the marketer to become more attuned to the unique needs of customer segments.
  B) Knowledge of the needs of particular market segments helps the business appropriately train and deploy the salesforce.
  C) It allows the business marketer to focus on product development efforts.
  D) all of the answer choices.
  E) Both knowledge of the needs of particular market segments helps the business appropriately train and deploy the salesforce and it allows the business marketer to focus on product development efforts.

Question 5

Most selling technology is expensive and not really needed by most salespeople.
 
 Indicate whether the statement is true or false

Question 6

A successful implementation of a segmentation strategy requires attention to:
 A) how should the sales force be organized.
  B) what adaptations will be needed to serve selected international market segments.
  C) which media outlets can be used to target advertising at a new segment.
  D) all of the answer choices.
  E) both what adaptations will be needed to serve selected international market segments and which media outlets can be used to target advertising at a new segment.

Question 7

Contact management applications are very similar to the spreadsheet applications.
 
 Indicate whether the statement is true or false

Question 8

Which of the following are means by which a marketer can implement a microsegmentation strategy?
 A) Importance of the purchase.
  B) Attitudes toward vendors.
  C) Organizational innovativeness.
  D) Both importance of the purchase and attitudes toward vendors.
  E) Both importance of the purchase and organizational innovativeness.