A salesperson wanting a more insightful classification method should use single-factor analysis rather than portfolio analysis.
Indicate whether the statement is true or false
Question 2All of the following are potential macro bases of business market segmentation except:
A) purchasing strategy.
B) usage rate.
C) size.
D) product application.
E) geographic location.
Question 3A salesperson wanting a more insightful classification method should use portfolio analysis rather than single-factor analysis.
Indicate whether the statement is true or false
Question 4The microsegmentation of business markets center on characteristics of:
A) buying organizations (e.g., the size).
B) the product application (e.g., end market served).
C) decision-making units (e.g., decision style).
D) the purchasing situation (e.g., types of buying situation).
E) geographic regions (e.g., Midwest).
Question 5Portfolio analysis is more complex than single-factor analysis.
Indicate whether the statement is true or false
Question 6Bases of business or organizational market segmentation that focus on the characteristics of decision-making units are broadly classified as:
A) macrosegmentation.
B) microsegmentation.
C) economic bases.
D) demographic bases.
E) coverage bases.
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