Transactional exchange features very close:
A) information linkages.
B) social linkages.
C) operational linkages.
D) none of the answer choices.
Question 2E-mail is a good way to stay in touch with the customer because it guarantees the customer will get the message.
Indicate whether the statement is true or false
Question 3Operational connections can be useful in collaborative exchange.
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Question 4Although not to be used alone, a handwritten thank you card to a customer is always a good form of customer follow-up.
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Question 5In regards to relationship management, social programs can be useful.
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Question 6With respect to relational selling, it is the salesperson's job to follow-up with the customer after a sale has been made in order to ensure customer satisfaction.
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Question 7In regards to factors that influence the profitability of individual customers, an alternative approach involves process improvements.
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Question 8Traditional selling and relational selling are pretty much the same with respect to post-sale follow-up activities.
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Question 9Menu-based pricing involves B2B pricing in the hospitality industry.
Indicate whether the statement is true or false
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