Transactional exchange features very close:
A) information linkages.
B) social linkages.
C) operational linkages.
D) none of the answer choices.
Question 2E-mail is a good way to stay in touch with the customer because it guarantees the customer will get the message.
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Question 3Operational connections can be useful in collaborative exchange.
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Question 4Although not to be used alone, a handwritten thank you card to a customer is always a good form of customer follow-up.
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Question 5In regards to relationship management, social programs can be useful.
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Question 6With respect to relational selling, it is the salesperson's job to follow-up with the customer after a sale has been made in order to ensure customer satisfaction.
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Question 7In regards to factors that influence the profitability of individual customers, an alternative approach involves process improvements.
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Question 8Traditional selling and relational selling are pretty much the same with respect to post-sale follow-up activities.
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Question 9Menu-based pricing involves B2B pricing in the hospitality industry.
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