The explicit directions about how raw data from questionnaires is coded in a data file is known as ...

The explicit directions about how raw data from questionnaires is coded in a data file is known as a:
 a. Databook
 b. Codebook
 c. Data file
 d. Code file
 e. Filebook

Question 2

Which of the following is not one of the recommended partnership enhancement activities?
 a. Train customer personnel
  b. Resolve complaints
  c. Follow-up daily
  d. Correct billing errors
  e. Expedite orders

Question 3

In the purchase of a new papermaking machine, what role would the firm's manufacturing superintendent assume in the buying center?
 A) influencer
  B) decider
  C) gatekeeper
  D) all of the answer choices.

Question 4

Responses to which type of question is hardest to code?
 a. Open-ended questions that seek a factual response
 b. Close-ended questions
 c. Open-ended questions that are exploratory in nature
 d. A and B
 e. B and C

Question 5

Which of the following is accurate regarding the impact of computer technology on customer relationship management?
 a. Buyers can place orders without the salesperson's involvement.
  b. Buyers may have continuous real-time access to the selling organization.
  c. Salespeople are more readily able to analyze customer information.
  d. Salespeople have more timely, and perhaps expanded, access to their companies records and interactions (e.g., customer service, order fulfillment, etc,) concerning their customers.
  e. All of the above are accurate.

Question 6

A common identifiable element in buying centers in all sectors of the industrial market is:
 A) the chief executive officer.
  B) the accounting function.
  C) the purchasing function.
  D) the production function.
  E) the engineering function.

Question 7

When respondents answer open-ended questions, the coding process usually involves considerable effort.
 
 Indicate whether the statement is true or false