The basic purpose of editing is to make certain that the raw data meet maximum quality standards.
Indicate whether the statement is true or false
Question 2Which of the following its accurate regarding the cost difference between acquiring a new customer and maintaining an existing customer?
a. It costs seven to ten times more to acquire a new customer than it does to retain an existing customer.
b. It costs a seven to ten times more to retain an existing customer than it does to acquire a new customer.
c. It costs about twice as much to acquire a new customer as it does to retain an existing customer.
d. It costs about twice much to retain an existing customer as it does to acquire a new customer.
e. There is no cost difference.
Question 3Within the buying center, individuals who actually make the organizational buying decision, whether or not they have formal authority to do so, are performing the role of:
A) a user.
B) a gatekeeper.
C) an influencer.
D) a decider.
E) a buyer.
Question 4Which of the following are valid approaches for improving the response rate of a study?
a. Providing a guarantee of confidentiality or anonymity
b. Personalizing surveys or study correspondence
c. All of the above
d. Keeping the survey length short
e. Conducting interviewer training
Question 5Traditional techniques for gaining commitment are still viewed as effective by most professional buyers today.
Indicate whether the statement is true or false
Question 6The environmental forces that influence organizational buying behavior include:
A) economic factors.
B) political and legal factors.
C) technological factors.
D) all of the answer choices.
Question 7The interest of the sample pool in the topic of the study has the least effect, compared to other factors, on the response rate for a study.
Indicate whether the statement is true or false
Question 8The standing-room-only close is an effective relationship-building earning commitment technique.
Indicate whether the statement is true or false
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