The intended use of the product and the intended consumer distinguishes business marketing from ...

The intended use of the product and the intended consumer distinguishes business marketing from consumer-goods marketing.
 
 Indicate whether the statement is true or false

Question 2

How many employees do you have? is an example of a response-check.
 
 Indicate whether the statement is true or false

Question 3

The research proposal should include a sampling plan with a detailed description of the population to be studied, or the justification for using a proposed sampling plan, but not both.
 
 Indicate whether the statement is true or false

Question 4

Which of the following content is included or described in a research proposal?
 a. The techniques to be used in implementing the research
 b. The predicted outcome of the research
 c. The estimated costs of the research
 d. All of the above
 e. A and C

Question 5

Response-checks and check-backs should be used after handling an objection.
 
 Indicate whether the statement is true or false

Question 6

If possible, market researchers should attempt to conduct strategy-oriented research.
 
 Indicate whether the statement is true or false

Question 7

Price is a feature.
 
 Indicate whether the statement is true or false