Unplanned change tends to be more oriented toward the future and is proactive.
Indicate whether the statement is true or false
Question 2Price is a benefit.
Indicate whether the statement is true or false
Question 3The two sources of marketing problems are:
a. Internal and external change
b. Ordered and random change
c. Strategic and tactical change
d. Controlled and uncontrolled change
e. Planned and unplanned change
Question 4Salespeople should present as many benefits as they can when making a presentation.
Indicate whether the statement is true or false
Question 5Which of the following statements is true about the problem formulation process?
a. It is more art than science
b. Most problems a research will face are unique
c. Research should be delayed until the problem is clearly defined
d. All of the above
e. A and C
Question 6The statement I like the fact that this camera will work in low-light situations, is an expression of a selling point.
Indicate whether the statement is true or false
Question 7The benefits of marketing research must always be weighed against the risks of tipping off a competitor.
Indicate whether the statement is true or false
Question 8Selling points are the combination of a feature and a meaningful benefit statement.
Indicate whether the statement is true or false
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