Question: Women spend more money than men. Responses: Strongly Agree; Agree; Disagree; Strongly ...

Question: Women spend more money than men. Responses: Strongly Agree; Agree; Disagree; Strongly Disagree. This question with its responses is an example of a(n) ________ scale.
 a. Likert
 b. semantic-differential
 c. Stapel
 d. itemized ratings

Question 2

Canned sales presentations assume customers' buying motives are fairly homogeneous.
 
 Indicate whether the statement is true or false

Question 3

Pat's palms began to sweat when asked to describe an advertisement. The ________ reaction was measured by a specialized piece of equipment.
 a. emotional
 b. semantic
 c. psychological
 d. physiological

Question 4

Canned sales presentations allow for heterogeneous buying motives.
 
 Indicate whether the statement is true or false

Question 5

Fortune magazine conducts an annual survey across 10 European countries and asks respondents to rate consumer electronics across 15 attributes. The questions ask the consumers to rate each brands from 1=low to 100=high on quality, value, image, price, etc. This is an example of:
 a. self-report attitude measures.
 b. measuring attitude using physiological reaction.
 c. indirect technique to measure attitude.
 d. performance of objective tasks o determine attitudes.

Question 6

When engaged in sales presentation planning, a salesperson should first determine how the benefits of his/her product will benefit the prospect, and then set a specific objective.
 
 Indicate whether the statement is true or false