________ is a research method using analysis software to analyze geographic, demographic, and lifestyle data.
a. Demographics
b. Geodemography
c. Population analysis
d. Marketing segmentation
Question 2Salespeople should be nice to gatekeepers because they can be good sources for obtaining critical precall confirmation.
Indicate whether the statement is true or false
Question 3The main disadvantage of data furnished by standardized marketing information services over user-collected primary data is standardized data:
a. is hard to locate.
b. is generally more costly than primary data.
c. is generally less accurate than primary data.
d. may not always fit the specific needs of the user.
Question 4Although the salesperson will be dealing with the contact, it is extremely important for the salesperson to gain some information on the contact's company prior to making the sales call.
Indicate whether the statement is true or false
Question 5The most essential rule in using secondary data is to always utilize the primary source of the secondary data.
Indicate whether the statement is true or false
Question 6The person who controls the flow of information between the salesperson and the contact is called the gatekeeper.
Indicate whether the statement is true or false
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