Using a sample that is representative of women between the ages of 25 and 35 as well as an ...

Using a sample that is representative of women between the ages of 25 and 35 as well as an evaluation of the results of the effectiveness of their product at a single point of time, Amy Lisa Cosmetics used a(n) ________ analysis.
 a. longitudinal
 b. cross-sectional
 c. exploratory
 d. causal

Question 2

It is possible to buy a customized list of leads.
 
 Indicate whether the statement is true or false

Question 3

The Nielsen group uses a ________ in their marketing research: the same sample of TV viewers that are measured over a period of time using the same variables.
 a. continuous panel
 b. discontinuous panel
 c. fixed telephone survey
 d. cross-sectional study

Question 4

Salespeople from non-competing companies can be a good source for getting leads.
 
 Indicate whether the statement is true or false

Question 5

Sales leads are also referred to as suspects.
 
 Indicate whether the statement is true or false

Question 6

A five-year ________ was used to determine that women who used Wrinkle Free Face Cream had 50 less wrinkles than women who did not use the cream.
 a. cross-sectional study
 b. sample survey
 c. focus group
 d. longitudinal analysis

Question 7

Using the ethnographic case approach, marketers observed, interviewed, and videotaped their observations about consumers using their potential product before producing it.
 
 Indicate whether the statement is true or false