Banner ads are ubiquitous on the Internet. However, their effectiveness is most hampered by low:

Banner ads are ubiquitous on the Internet. However, their effectiveness is most hampered by low:
 a. click through rates (CTR).
 b. bandwidth.
 c. technology utilization.
 d. understanding of what the ads are about.

Question 2

Supply chain management refers to buyers becoming highly involved in organizing and administering logistical processes.
 
 Indicate whether the statement is true or false

Question 3

Which of the following statements is TRUE about a letter of authorization?
 a. It is a letter to the researcher.
 b. It details who has responsibility for the project.
 c. It describes the resources available to support the project.
 d. All of these choices.

Question 4

One of the consequences of using ad-blocking software is that eventually we may have to pay for Web content that we currently enjoy for free.
 
 Indicate whether the statement is true or false

Question 5

Business markets are characterized as having multiple buying influences.
 
 Indicate whether the statement is true or false

Question 6

Which of the following is included in relatively formal and very formal research reports with the purpose of releasing or delivering the report to the recipient?
 a. executive summary
 b. letter of transmittal
 c. letter of authorization
 d. bibliography

Question 7

The CPA metric determines the cost per action for every thousand users of an ad on a particular Web site.
 
 Indicate whether the statement is true or false

Question 8

Generally speaking, business markets experience higher levels of demand fluctuation than to consumer markets.
 
 Indicate whether the statement is true or false

Question 9

Which of the following should be placed in the appendix of a research report?
 a. detailed calculations
 b. bibliography
 c. support material
 d. all of these choices