Suppose you're working as a salesperson and one of your prospects tells you they are interested in ...

Suppose you're working as a salesperson and one of your prospects tells you they are interested in your product because it is the one best suited for performing a particular task. Which of the following needs is the buyer expressing?
 a. Situational needs
  b. Functional needs
  c. Social needs
  d. Psychological needs
  e. Knowledge needs

Question 2

MANOVA stands for multivariate analysis of variance.
 
 Indicate whether the statement is true or false

Question 3

This theory is based on the idea that the first advertising exposure is the most powerful.
 a. recency
 b. continuity
 c. reach
 d. frequency

Question 4

Suppose you're working as a salesperson and one of your prospects tells you they are interested in your product because their other supplier is experiencing temporary production problems. Which of the following needs is the buyer expressing?
 a. Situational needs
  b. Functional needs
  c. Social needs
  d. Psychological needs
  e. Knowledge needs

Question 5

Multicollinearity in multiple regression refers to how strongly the independent variables predict the dependent variable.
 
 Indicate whether the statement is true or false

Question 6

An ad with a CPM of 6.25 would cost how much to reach 80,000 people?
 a. 600
 b. 500
 c. 1000
 d. 700

Question 7

Suppose you're working as a salesperson and one of your prospects tells you they are interested in your product because you offer a long warranty and a liberal return policy. Which of the following needs is the buyer expressing?
 a. Situational needs
  b. Functional needs
  c. Social needs
  d. Psychological needs
  e. Knowledge needs

Question 8

Dummy coding is a way to code the different levels of a dichotomous variable.
 
 Indicate whether the statement is true or false