A research study is examining the relationship between gender and type of car owned (i.e., SUV, sedan, truck, etc.). Which of the following is appropriate for this type of data?
a. regression analysis
b. cross-tabulations
c. ANOVA
d. Q-analysis
Question 2According to the MECCAS Model Conceptualization of Advertising Strategy, what is the end level of advertising that serves as the driving force for the advertising execution?
a. Brand Consequences
b. Brand Attributes
c. Value Orientation
d. Creative Strategy and Leverage Point
Question 3Which of the following is not one of the most common areas of unethical behavior associated with salespeople?
a. Deceptive practices
b. Illegal activities
c. Non-customer-oriented behavior
d. Poor customer service
e. All of the above.
Question 4What term is used for tabulation that is done by hand?
a. tallying
b. scoring
c. coding
d. bean counting
Question 5The acronym MECCAS stands for:
a. means end consequences of competition of advertising scenarios.
b. means end conceptualization of components for advertising strategy.
c. means end connections of components for advertising strategy.
d. means end consideration of corresponding assimilation strategies.
Question 6What does the acronym SMEI stand for?
a. Sales and Marketing Executives International
b. Senior Marketing Executives International
c. Self-Made Entrepreneurs International
d. Sales and Marketing Era Industry
e. None of the above
Question 7The orderly arrangement of data in a table or other summary format is called:
a. verification.
b. checking.
c. tabulation.
d. interpretation.
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