If Lowes were to study what Home Depot was doing for their annual projected advertising, and base their advertising budget on the quantity and quality of ads that Home Depot was using, their method would be called:
a. the affordability method.
b. the competitive parity method.
c. the objective and task method.
d. the percentage of sales method.
Question 2Empathy is generally accepted as an important trait for successful salespeople.
Indicate whether the statement is true or false
Question 3Triangulation is useful when which interview process is applied?
a. laddering
b. structured
c. closed
d. recording
Question 4Which of the following budget methods is generally regarded as the most sensible and dependable advertising budget method?
a. affordability method
b. objective and task method
c. competitive parity method
d. percentage of sales method
Question 5The combination sales job concept refers to salespeople who perform multiple types of sales jobs within the framework of a single position.
Indicate whether the statement is true or false
Question 6Which compliance technique makes an initial request that is so large that nearly everyone refuses and is followed up with a smaller request?
a. foot-in-the-door
b. door-in-the-face
c. big-to-small
d. unrealistic-to-realistic
Question 7Which of the following budgeting methods sets a brand's advertising budget by simply establishing the budget as a fixed percentage of past or anticipated sales volume?
a. affordability method
b. objective and task method
c. competitive parity method
d. percentage of sales method
Quick Reply
