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wayneyoo wayneyoo
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6 years ago
The standardized normal distribution is symmetrical about its mean.
 
 Indicate whether the statement is true or false

Question 2

An ad for Skoal tobacco reads, Enjoy tobacco in your office without stepping outside. Consider it done. The ad is highlighting a trivial advantage of chewing tobacco, mainly that you don't have to go outside to dip it at work. However, for non-users of tobacco, this feature might not overcome the stigma involved with having tobacco in their mouth at work and having to spit it out in a cup at their desk. This ad is an example of brand positioning that represents a competitive advantage for a trivial product feature or benefit, but does not represent something that would give consumers compelling reasons to select the brand. In Marcom terms, this ad would be categorized as:
 a. a loser.
 b. a winner.
 c. promotes competitors.
 d. swimming up the river (SUTR).

Question 3

Salespeople are rarely involved in market research because their time is better utilized in sales efforts.
 
 Indicate whether the statement is true or false

Question 4

The normal distribution is a symmetrical, bell-shaped distribution that describes the expected probability distribution of many chance occurrences.
 
 Indicate whether the statement is true or false

Question 5

Vanity Fair manufactures a brand of paper napkin that has an elegant appearance with white scroll-work and shells around the perimeter of the napkin. At the bottom of an ad for these napkins, it says Vanity Fair: Everyday Elegance. What is this an example of?
 a. positioning statement
 b. culturally constituted world
 c. perceptual encoding
 d. dual-coding theory

Question 6

Salespeople should only be concerned with sales revenue.
 
 Indicate whether the statement is true or false

Question 7

The variance eliminates the drawback of having the measure of dispersion in squared units rather than in the original measurement units.
 
 Indicate whether the statement is true or false

Question 8

Using symbols like cowboy boots, a hamburger, and a baseball to evoke a meaning that is uniquely American is a technique that draws on consumers':
 a. bias.
 b. psychographics.
 c. intent to purchase.
 d. culturally constituted world.

Question 9

Salespeople are oftentimes referred to as the revenue producers of the firm.
 
 Indicate whether the statement is true or false
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3 Replies

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Replies
wrote...
6 years ago
Answer to #1

TRUE

Answer to #2

d

Answer to #3

F

Answer to #4

TRUE

Answer to #5

a

Answer to #6

F

Answer to #7

FALSE

Answer to #8

d

Answer to #9

T
wayneyoo Author
wrote...
6 years ago
White Heavy Checkmark
wrote...
6 years ago
Don't forget to rate the answer too
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