The standardized normal distribution is symmetrical about its mean.
Indicate whether the statement is true or false
Question 2An ad for Skoal tobacco reads, Enjoy tobacco in your office without stepping outside. Consider it done. The ad is highlighting a trivial advantage of chewing tobacco, mainly that you don't have to go outside to dip it at work. However, for non-users of tobacco, this feature might not overcome the stigma involved with having tobacco in their mouth at work and having to spit it out in a cup at their desk. This ad is an example of brand positioning that represents a competitive advantage for a trivial product feature or benefit, but does not represent something that would give consumers compelling reasons to select the brand. In Marcom terms, this ad would be categorized as:
a. a loser.
b. a winner.
c. promotes competitors.
d. swimming up the river (SUTR).
Question 3Salespeople are rarely involved in market research because their time is better utilized in sales efforts.
Indicate whether the statement is true or false
Question 4The normal distribution is a symmetrical, bell-shaped distribution that describes the expected probability distribution of many chance occurrences.
Indicate whether the statement is true or false
Question 5Vanity Fair manufactures a brand of paper napkin that has an elegant appearance with white scroll-work and shells around the perimeter of the napkin. At the bottom of an ad for these napkins, it says Vanity Fair: Everyday Elegance. What is this an example of?
a. positioning statement
b. culturally constituted world
c. perceptual encoding
d. dual-coding theory
Question 6Salespeople should only be concerned with sales revenue.
Indicate whether the statement is true or false
Question 7The variance eliminates the drawback of having the measure of dispersion in squared units rather than in the original measurement units.
Indicate whether the statement is true or false
Question 8Using symbols like cowboy boots, a hamburger, and a baseball to evoke a meaning that is uniquely American is a technique that draws on consumers':
a. bias.
b. psychographics.
c. intent to purchase.
d. culturally constituted world.
Question 9Salespeople are oftentimes referred to as the revenue producers of the firm.
Indicate whether the statement is true or false