The National Advertising Review Council (NARC) consists of which of the following three review units?
a. FTC, NAD, and NARB
b. CARU, NACC, and NARB
c. AAAA, CARU, and NAD
d. CARU, NAD, and NARB
Question 2A canned sales presentation can be described as
a. a sales presentation that does not contain material that will require continual updating.
b. presentation that is prepared for direct mailing direct prospects.
c. a sales presentation that is unplanned and developed in response to the needs of the customer.
d. a sales presentation that is not working and should be canned.
e. a sales presentation that is very structured and generally based on a written script.
Question 3Which of the following is a variation of the graphic rating scale?
a. semantic differential
b. ladder scale
c. constant-sum scale
d. Stapel scale
Question 4The advertising clearance process refers to:
a. a firm's annual review of their ads' success rates and strategic decision-making process.
b. a reduction in ad-rates that usually coincide with the holidays in the U.S.
c. a form of self-regulation undertaken by ad media that takes place before an advertisement reaches consumers.
d. fines imposed by the FTC to force firms to be consistent and truthful with their marketing messages.
Question 5Predecessors of contemporary marketers included all of the following except
a. peddlers.
b. gypsies.
c. traders.
d. artisans.
e. merchants.
Question 6When respondents are asked to divide 100 points among four characteristics of a product or service according to how important each characteristic is to them, which type of scale is being used?
a. constant-sum scale
b. Staple scale
c. proportion scale
d. summation scale
Question 7The federal body responsible for regulating advertisements for prescription drugs is:
a. the FTC.
b. the FDA.
c. Congress.
d. the Better Business Bureau.
Quick Reply
